Welcome to this infantismally miniscule corner of the interweb that I call home. My name is Ferdi and I'm the VP, Executive Creative Director at digital experience design agency extraordinaire Critical Mass for the work we put out in our London, Hong Kong, and Tokyo offices. Which is a really fancy way of saying that I have the pleasure of working with awesome peeps -that are much more cleverer than I- on a daily basis.

Born in Seoul, raised near Utrecht, moved from London to Singapore, and back to London again. I've been tooling away at the interwebs in various capacities for the last 15 years. As at home with syntax-highlighted code as I am with colour-marked art boards and layers.

Please feel free to drop me a line at [email protected] or connect with me on one of the various social channels below.

Love your face,

Ferdi.