Ferdi Wieling

I am a creative executive with an obsessive focus on arranging pixels in an aesthetically pleasing manner. Papa to legends Taika Moon (3y) and Koko Lavender (2y), husband to the inimitable Michelle. Joining your Zoom and Teams calls from a study in London (SE1).

An unrepentant and capricious hoarder of shiny things, and prolific haver of unrealistic ideas. Professionally, I’m merrily employed as SVP, Executive Creative Director — Global Design for world-renowned digital experience design agency Critical Mass—that’s “CM” to friends (we are always looking for more friends).

Looking in the rearview mirror of a career that has spanned nearly two decades, I’m at my happiest crafting design that makes you sit up and lean in, and writing that makes you gasp or giggle.

I am incredibly proud to have helped launch agencies into new territories and markets, to have built out new service offerings to attract new clients, and deliver award-winning solutions across the EMEA and APAC regions.

In my current role I get to add the Americas to this list, where I join, support, and grow teams in 11 offices across the globe, touching upon work for our full roster of clients. You can find a small selection of work, past and present, below.


A considerable portion of my body of work is either commercially sensitive or otherwise prevented from being shared publically. Please get in touch for a curated overview of work tailored to your query.